The Most Unique Coloring Book Niche With No Competition - Low Content Book Publishing on Amazon KDP

Self Publishing Central
5 Sept 202412:47

TLDRThe video reveals a unique coloring book niche on Amazon KDP with minimal competition. Caroline discusses the popularity of 'color by number' books for adults, highlighting a specific sub-niche where images are hidden until colored in. This niche, called 'Mosaic color by number,' has a bestseller making $99,000 per month with a low bestseller rank. The publisher, Sunlife Drawing, offers free pages via an email list and uses social media for promotion. The key to their success is creating a unique product in a popular niche with little competition.

Takeaways

  • 🎨 The video reveals a unique coloring book niche on Amazon KDP with low competition.
  • 📈 The bestselling book in this niche, '100 Quest color by number,' is making $99,000 per month.
  • 🔍 The niche focuses on 'color by number' books for adults, which are surprisingly popular despite being more common among kids.
  • 📊 The bestseller ranks (BSR) of books in this niche are very low, indicating high sales volumes.
  • 🌟 The top publisher in this niche, Sunlife Drawing, has created a unique twist on color by number books by hiding the picture within the grid.
  • 🔗 The publisher offers free coloring pages via an email list to promote their books and build a customer base.
  • 📈 The unique style of the books, combined with effective free marketing methods, has led to high sales without significant competition.
  • 💡 The video emphasizes the importance of finding a specific and unique niche within a popular category to stand out.
  • 📈 The potential for high earnings in this niche is highlighted, with one book selling around 2,300 copies per month.
  • 🌐 The publisher uses a Linktree account to direct traffic to their Amazon books and social media, though they don't have a large following.
  • 💡 The video suggests that creating something truly different and unique is key to success in a saturated market like Amazon KDP.

Q & A

  • What is the main topic of the video?

    -The main topic of the video is revealing a unique coloring book niche on Amazon KDP with very little competition, specifically focusing on 'color by number' books for adults.

  • Who is the presenter of the video?

    -The presenter of the video is Caroline.

  • What is the estimated monthly income of the bestselling book in this niche?

    -The bestselling book in this niche is estimated to be making $99,000 per month.

  • What makes the bestselling book in this niche unique?

    -The bestselling book is unique because it is a 'color by number' book with hidden pictures. The picture is not visible until the user colors it in, adding an element of surprise and excitement.

  • How does the presenter suggest finding a niche with little competition?

    -The presenter suggests drilling down into a specific type of coloring book within a popular niche and creating something unique and different that sets it apart from other books.

  • What is the estimated number of copies sold per month for the bestselling book?

    -The bestselling book is estimated to be selling around 2,300 copies per month.

  • What marketing methods does the presenter mention that the self-publisher might be using?

    -The presenter mentions that the self-publisher might be using an email list to offer free pages from their books and active social media accounts to promote their books.

  • What is the significance of the bestseller rank (BSR) mentioned in the video?

    -The bestseller rank (BSR) is a number given to every book on Amazon that indicates its popularity. The lower the number, the more popular and better-selling the book is.

  • Why does the presenter believe there is very little competition in this niche?

    -The presenter believes there is very little competition because the niche is very specific—'Mosaic color by number' books with hidden pictures—and it is more difficult to create compared to regular coloring books.

  • What advice does the presenter give to those interested in publishing books on Amazon KDP?

    -The presenter advises finding a niche with little competition by creating something unique and different within a popular category. This can help stand out and potentially achieve higher sales.

  • What is the name of the self-publisher mentioned in the video?

    -The self-publisher mentioned in the video is called Sunlife Drawing.

Outlines

00:00

🎨 Introduction to a Lucrative Coloring Book Niche

The speaker, Caroline, introduces a lucrative niche within the coloring book market on Amazon KDP. She highlights that while coloring books are popular and competitive, she has discovered a specific sub-niche with minimal competition. The focus is on 'color by number' books for adults, which are different from traditional coloring books. Caroline explains that these books have low bestseller ranks (BSRs), indicating high sales volumes. She mentions a publisher, Creat of Heaven, which dominates this niche with multiple titles. The video explores how these books appeal to adults who enjoy a mindful activity without the need for creative decision-making. The traditional 'color by number' books provide a straightforward coloring experience, with numbers indicating which colors to use for each section. Caroline then transitions to discussing the bestselling book within this niche.

05:01

🔍 The Bestselling Unique Coloring Book

Caroline delves into the specifics of the bestselling book in the 'color by number' niche for adults. The book, titled '100 Quest color by number,' is published by Sunlife Drawing and features a unique twist: it is a hidden picture book. Unlike traditional 'color by number' books, the image is only revealed as the user colors in the numbers, adding an element of surprise and excitement. This book is categorized as a 'Mosaic color by number' or 'mystery mosaic' book. Caroline explains that this unique approach sets it apart from other books in the niche. She provides sales estimates for this book, suggesting it sells around 2,300 copies per month and generates approximately $99,000 in monthly royalties. The low competition is attributed to the book's unique design and the niche's specificity. Caroline also discusses the publisher's strategy, which includes offering free pages from new books in exchange for joining their email list, a common marketing technique to build a customer base and promote new releases.

10:03

📈 Marketing Strategies and Niche Potential

In the final part of the video, Caroline examines the marketing strategies used by the publisher, Sunlife Drawing, to promote their 'color by number' books. She notes that the publisher uses a Linktree account to direct potential customers to their books on Amazon and their social media profiles. Although their social media following is modest, with around 1,500 followers on Instagram and just under 1,000 on Facebook, the publisher maintains an active presence. Caroline suggests that the publisher's success is largely due to the unique nature of their books rather than extensive advertising. She speculates that the publisher might not be currently running Amazon ads but has likely benefited from free marketing methods like email lists and social media engagement. Caroline concludes by emphasizing the importance of creating unique content within a niche to stand out and succeed in the competitive world of self-publishing on Amazon KDP. She encourages viewers to explore this niche further and consider creating similar books, highlighting its potential for high sales with minimal competition.

Mindmap

Keywords

💡Coloring Book Niche

A 'niche' refers to a specific segment of a market. In this video, the 'coloring book niche' is the particular area within the book market focused on coloring books. It is a popular category on Amazon KDP, as many people enjoy coloring books, and there is a large audience for them. The video explores a specific type of coloring book within this niche that has low competition, such as the 'color by number for adults' books mentioned, which are unique and not commonly found.

💡Amazon KDP

Amazon KDP stands for Kindle Direct Publishing. It is a platform provided by Amazon that allows authors and publishers to self-publish their books, making them available for sale on Amazon. In the context of this video, Amazon KDP is the platform where the coloring books are being published and sold. The video discusses strategies for finding a unique niche within the coloring book market on Amazon KDP to maximize sales and profits.

💡Bestseller Rank

The 'bestseller rank' is a metric used by Amazon to indicate the popularity of a book within its marketplace. A lower bestseller rank means the book is more popular and selling more copies. In the video, the presenter examines the bestseller ranks of various coloring books to determine their popularity. For example, a book with a bestseller rank of 887 is selling very well, indicating strong customer interest and high sales volume.

💡Color by Number

This is a type of coloring book where each section of an image is assigned a number that corresponds to a specific color. Users color in the sections according to the numbers to complete the picture. In the video, 'color by number' books are highlighted as a popular sub-niche within the coloring book market, especially when tailored for adults. The presenter notes that these books are unique because they provide a structured and easy-to-follow coloring experience, appealing to those who want a simple and mindful activity.

💡Low Content Book

A 'low content book' refers to a book that does not require extensive written content. Coloring books are considered low content books because they primarily consist of images or designs to be colored, with minimal text. The video emphasizes that low content books like coloring books can be easier to produce and publish, making them attractive for self-publishers. However, finding a unique niche within this category is crucial for success, as demonstrated by the 'color by number' books discussed.

💡Undiscovered Niche

An 'undiscovered niche' refers to a market segment that has not been widely explored or exploited by publishers or sellers. In the video, the presenter suggests that the 'color by number for adults' niche might be an undiscovered opportunity. This means that while coloring books are popular, this specific type of coloring book has very little competition, making it a potentially lucrative area for self-publishers to focus on and create unique products.

💡Hidden Picture

A 'hidden picture' in the context of coloring books refers to a design where the final image is not visible until the coloring is completed. The video highlights a bestselling coloring book called '100 Quest color by number,' which features hidden pictures. This unique element sets it apart from other coloring books, as users do not know what the final image will be until they finish coloring, adding an exciting and surprising aspect to the coloring experience.

💡Mosaic Color by Number

This term describes a specific style of 'color by number' books where the images are created using a grid of shapes like squares, triangles, or hexagons. Each shape is assigned a number corresponding to a color. The video mentions that these books are sometimes called 'mosaic color by number' or 'mystery mosaic coloring books.' They are unique because the final image is revealed gradually as the shapes are colored, making them more engaging and different from traditional coloring books.

💡Self-Publisher

A 'self-publisher' is an individual or entity that publishes their own books, bypassing traditional publishing houses. In the video, the presenter discusses a self-publisher who has successfully created and marketed a range of coloring books, particularly within the 'color by number' niche. This self-publisher has managed to achieve high sales and bestseller status by focusing on a unique and specific type of coloring book, demonstrating the potential for self-publishers to succeed with innovative content.

💡Email List

An 'email list' is a collection of email addresses of people who have opted in to receive updates or promotions from a business or publisher. In the video, the presenter mentions that the self-publisher offers free coloring book pages in exchange for joining their email list. This strategy helps build a community of interested customers who can be notified about new book releases, potentially driving immediate sales. The email list is highlighted as a valuable marketing tool for self-publishers to promote their books and engage with their audience.

Highlights

The video reveals a unique coloring book niche with very little competition on Amazon KDP.

The bestselling book in this niche is making $99,000 per month from just one coloring book.

The niche focuses on 'color by number' books for adults, which are popular with kids but less explored for adults.

The top books in this niche have very low bestseller ranks (BSRs), indicating high sales volumes.

One self-publisher, Creat of Heaven, dominates this niche with multiple books.

Traditional color by number books provide a simple, mindful coloring experience with no design decisions required.

The bestselling book in this niche is '100 Quest color by number' by Sunlife Drawing.

This book features hidden pictures within the color by number grids, adding a unique twist.

The book's unique style sets it apart from other color by number books, making it highly attractive to customers.

The book has a bestseller rank of 887, estimated to sell around 2,300 copies per month.

The publisher offers free pages from new books in exchange for joining their email list.

The publisher uses a Linktree account to link to their books and social media accounts.

Despite having a small social media following, the publisher achieves high sales through free marketing methods.

The key to success in this niche is creating something unique and different from existing offerings.

This niche has potential for high sales with very little competition, making it an attractive opportunity for new publishers.

The video encourages viewers to explore this niche and create their own unique color by number books.