Midjourney + 3D Products + Augmented Reality

Landing Page Dudes
23 Sept 202425:18

TLDRIn this video, Seth from Landing Peach dudes discusses the importance of incorporating 3D products into businesses. He explains the process of creating 3D renders using Mid Journey for inspiration, highlighting a project for a coffee brand called Unearth. Seth showcases various 3D product images, emphasizing the unlimited creativity and affordability compared to traditional photography. He also introduces augmented reality as a game-changing tool for e-commerce, predicting its widespread adoption in the future.

Takeaways

  • 🚀 3D products are becoming increasingly popular and are a significant service offering at the agency.
  • 💡 Midjourney is used as a tool for creating inspiration and generating creative elements for 3D product design.
  • 🌟 There are no creative restrictions with 3D products, allowing for unlimited creative possibilities.
  • 📈 Incorporating 3D products can boost conversion rates by around 30%.
  • 💻 The process starts with using Midjourney to create scenes and ideas, such as for the mushroom coffee brand 'Unearth'.
  • 🎨 3D renders can be highly detailed and photorealistic, showcasing products in various settings and uses.
  • 📱 Augmented Reality (AR) is integrated with 3D products, allowing customers to view products in their own space.
  • 💰 3D product creation is cost-effective compared to traditional photography, with an average of 60% cheaper.
  • ⏱️ 3D product creation has a quick turnaround time of 3 to 4 days, compared to weeks or months for photography.
  • 🛠️ The agency offers an all-inclusive experience with no upsells, providing high-resolution images and edits.
  • 🌐 AR integration is a key feature included in the 3D product creation, enhancing customer interaction and potentially sales.

Q & A

  • What is the main topic of the video?

    -The main topic of the video is about the importance of incorporating 3D products into businesses, using Midjourney for inspiration, and the benefits of using 3D renderings and augmented reality for product visualization.

  • How does the process of creating 3D products begin at the agency?

    -The process begins with using Midjourney to create inspiration by generating different creative elements and outputs based on engineered prompts.

  • What is Midjourney and how is it used in the process?

    -Midjourney is a tool that provides various juxtapositions of creative elements. It's used to generate different ideas and inspirations for positioning the product, playing with colors, and creating beautiful imagery.

  • Can you provide an example of a brand that benefited from 3D product renderings?

    -Yes, Unearth, a mushroom coffee brand, is an example. The agency used Midjourney to create various images that inspired the design of the Unearth page, showcasing the product in a 3D format.

  • What are the benefits of using 3D renderings over traditional photography?

    -3D renderings offer no creative restrictions, are 60% cheaper, have faster turnaround times (3-4 days vs. weeks or months), include an all-inclusive experience with no upsells, provide ultra-high resolution images, and allow for unlimited creativity.

  • How does augmented reality (AR) enhance the e-commerce experience?

    -AR allows customers to interact with products by envisioning them in their own space, such as on their desk or couch. This gamified way of playing with products in their home enhances the shopping experience and can increase conversion rates.

  • What is the cost difference between 3D product renderings and photography?

    -3D product renderings are on average 60% cheaper than working with a photography studio.

  • What is the typical turnaround time for 3D product renderings?

    -The typical turnaround time for 3D product renderings is 3 to 4 days, compared to weeks or even months for traditional photography.

  • How does the agency ensure that the 3D renderings are of high quality?

    -The agency uses software like Blender to ensure that the images are in ultra-high resolution and photorealistic quality.

  • Can you give an example of a project that demonstrates the unlimited creativity of 3D renderings?

    -One example is a project for a supplement brand where the agency created a scene with the product on the surface of the moon, showing stars and mushrooms, which demonstrates the limitless possibilities of 3D renderings.

  • What is included in the $11,200 3D package offered by the agency?

    -The package includes one product model with transparent images for all angles, five custom scenes, one 3D model, and one AR model.

Outlines

00:00

🚀 Introduction to 3D Products in Business

Seth introduces the concept of 3D products and their significance in business. He mentions that his agency started offering 3D products two years ago, and they quickly became popular due to affordability and lack of creative restrictions. The process begins with using Mid Journey to create inspiration for the 3D designs. Seth shares an example of a 3D project for a coffee brand called Unearth, explaining how they used Mid Journey to generate creative ideas featuring mushrooms and coffee. He then shows a staging URL with 3D images of the coffee product, emphasizing the flexibility and detail of 3D renderings.

05:02

📈 Benefits of 3D Products for Conversion Rates

Seth discusses the advantages of 3D products, highlighting that they increase the likelihood of customers adding items to their cart and checking out by 30%. He references Shopify blogs and trends that showcase 3D and augmented reality as game-changers in conversion rates. Seth also explains that 3D products are more cost-effective and have faster turnaround times compared to traditional photography. He argues that 3D renderings offer unlimited creativity, unlike photography, which is often restricted by location and setting.

10:02

🌕 Creative Freedom with 3D Renderings

Seth emphasizes the unlimited creativity offered by 3D renderings, giving examples of客户需求如何被满足，如将产品放置在月球表面或创造其他不切实际的场景。他展示了多个案例，包括为Nutri品牌设计的包装和3D渲染，以及为Facebook广告创建的具有大量负空间的广告，以便客户可以在上面添加文本进行宣传。Seth还提到了为工具制造商Longhorn创建的3D产品，从简单的蓝图到完整的3D渲染，展示了产品的多样性和定制性。

15:02

💦 Practical Applications of 3D Renderings

Seth shares more examples of 3D renderings in practical applications, such as creating a cooling cream product called 'Happy Sack' with ice balls to demonstrate its cooling effect. He also discusses projects like grooming products for bald men, a penis pump, and medical kits for travelers. Each project showcases the versatility and photorealism of 3D renderings, as well as the ability to create detailed scenes that demonstrate product usage.

20:03

💰 Pricing and Packages for 3D Rendering Services

Seth outlines the pricing and packages offered by the agency for 3D rendering services. The base package costs $11,200 and includes one product model with transparent images from all angles, five custom scenes, one 3D and AR model. Additional products can be added for $5.99 each, which also includes five custom scenes and transparent images. Seth concludes by inviting any questions and thanking the audience for their time.

25:04

🙌 Conclusion and Farewell

Seth concludes the video by thanking the viewers for spending 25 minutes with him and wishes them an incredible week ahead. He expresses gratitude for the viewers' support and hints at the release of another video in the near future.

Mindmap

Keywords

💡Mid Journey

Mid Journey is a tool used for generating creative ideas and inspiration. In the context of the video, it's used to create various juxtapositions of creative elements by engineering different prompts. This tool is integral to the video's theme as it showcases how a coffee brand called Unearth was conceptualized using Mid Journey, demonstrating its utility in the creative process for 3D product rendering.

💡3D Products

3D Products refer to items that are created or visualized in three dimensions, offering a more realistic and interactive view compared to traditional 2D images. The video emphasizes the importance of incorporating 3D products into businesses, as they provide a more immersive experience for customers and can significantly enhance conversion rates in e-commerce.

💡Augmented Reality (AR)

Augmented Reality is a technology that overlays digital information or images onto the user's view of the real world, thereby enhancing the perception of reality. In the video, AR is highlighted as a game-changing tool in e-commerce, allowing customers to visualize products in their own space, which can greatly improve the shopping experience and boost conversions.

💡Conversion Booster

A conversion booster refers to any strategy or tool that increases the likelihood of a user completing a desired action, such as adding a product to a shopping cart or making a purchase. The video mentions that 3D products and AR can be powerful conversion boosters, as they engage users more deeply with the products, leading to higher conversion rates.

💡Photorealistic

Photorealistic refers to the quality of an image or rendering that resembles a photograph. In the video, the term is used to describe the high-quality 3D renders created for products like massage guns, which look incredibly realistic, similar to what one would expect from professional photography.

💡Unlimited Creativity

Unlimited creativity implies the freedom to create without restrictions. The video stresses that 3D rendering allows for boundless creative possibilities, unlike traditional photography, which may be limited by geographical, logistical, or budgetary constraints. This is exemplified by the ability to place products in any imagined scenario, such as on the surface of the moon.

💡3D Rendering

3D Rendering is the process of generating a 2D image from a 3D model. It's a key concept in the video, as it's the primary method used to create visually appealing and realistic images of products. The video provides several examples of 3D renderings, such as for coffee brands and skincare products, to demonstrate the technique's effectiveness.

💡Transparency

In the context of the video, transparency refers to the ability to see through certain elements of an image, such as a product model against a transparent background. This feature is useful for marketing purposes, as it allows for easy overlay of products onto various backgrounds without the need for additional editing.

💡Staging URL

A staging URL is a temporary web address used to test and preview a website before it goes live. The video mentions a staging URL to show the work in progress for a coffee brand's 3D product renderings, indicating that the site is still in development and not yet accessible to the public.

💡E-Commerce

E-Commerce refers to the buying and selling of goods or services using the internet, and it's central to the video's theme. The discussion revolves around how 3D products and AR can revolutionize online shopping by providing a more interactive and engaging experience for customers, which is crucial for the future of digital commerce.

💡Upsell

An upsell is a marketing strategy where a seller encourages a customer to purchase additional or more expensive items. The video contrasts the all-inclusive 3D rendering service, which includes everything at a flat rate, with traditional photography services that may involve upsells for additional edits or services.

Highlights

3D products are becoming increasingly popular in businesses due to their affordability and lack of creative restrictions.

The process begins with using Mid Journey to create inspiration for 3D product designs.

Mid Journey offers various creative elements and outputs based on engineered prompts.

A case study of a coffee brand called Unearth showcases how 3D products can come to life.

3D rendering allows for unlimited creativity, such as positioning a product on the surface of the Moon.

3D products can significantly boost conversion rates, with users 30% more likely to add to cart and check out.

Augmented Reality (AR) allows customers to envision products in their own space, enhancing the shopping experience.

3D products are 60% cheaper compared to traditional photography, with faster turnaround times.

3D rendering provides an all-inclusive experience with no additional costs for edits or custom scenes.

Photorealistic 3D renders offer ultra-high resolution images that are unmatched by traditional photography.

AR integration is included in 3D product services, a feature not commonly offered by traditional photographers.

3D rendering is ideal for creating ads with negative space, allowing for seamless text overlay.

A tool manufacturer used 3D rendering to bring a schematic to life, demonstrating the product's use in various colors.

3D renders can be manipulated to show products in any environment, offering unlimited creative possibilities.

Derm Dude, a skincare brand, utilized 3D rendering for over 100 products, showcasing the scalability of the service.

Groomy, a client specializing in bald men's products, used 3D rendering for their entire catalog, including a viral video.

A penis pump product was creatively rendered in 3D, demonstrating the service's versatility across industries.

Prepare, a medical company, used 3D rendering to create a realistic image of their travel health kits.

Sauna Rocket, a portable sauna brand, leveraged 3D rendering to showcase their products in various realistic settings.

The cost of the 3D package includes one product model, transparent images, five custom scenes, and AR integration.

Additional products can be added to the 3D package at a lower cost, maintaining the high quality and service.